Is Your Brand Strategy Delivering Your Business Goals?
If that question makes you uncomfortable, we should talk.
If you think that your brand is just your logo and products,we should talk.
If your products are developed outside your brand strategy, we should talk.
If your pitch to B2B customers isn’t creating enough urgency, or breaking the status quo, we should talk.
If every internal and external touchpoint isn’t creating clear, ownable space for your brand in your customers’ minds, we should talk.
If you just need a strategic partner to bring a fresh perspective to your business growth challenges, we should talk.
Unlock Your
Brand's Hidden
Potential
Strategy &
Creativity
That Grow
Your Business
Upwelling Group is a team of strategic and creative partners ready to help you change the trajectory of your business.
Whether you are a B2B company, a B2C business, or even a nonprofit, we can help you improve your strategy, and sharpen your language, pitch, visuals, customer journey and more so that your business can thrive.
✔︎ If that question makes you uncomfortable, we should talk.
✔︎ If you think that your brand is just your logo and products,we should talk.
✔︎ If your products are developed outside your brand strategy, we should talk.
✔︎ If your pitch to B2B customers isn’t creating enough urgency, or breaking the status quo, we should talk.
✔︎ If every internal and external touchpoint isn’t creating clear, ownable space for your brand in your customers’ minds, we should talk.
✔︎ If you just need a strategic partner to bring a fresh perspective to your business growth challenges, we should talk.
Unlock Your
Brand's Hidden
Potential
Strategy &
Creativity
That Grow
Your Business
Upwelling Group is a team of strategic and creative partners ready to help you change the trajectory of your business.
Whether you are a B2B company, a B2C business, or even a nonprofit, we can help you improve your strategy, and sharpen your language, pitch, visuals, customer journey and more so that your business can thrive.


Upwelling is a natural process in which rich nutrients, hidden deep in the ocean, are brought to the surface so the entire ecosystem can thrive. Similarly, Upwelling Group helps companies unlock their own hidden potential so they can thrive.
Upwelling??? What's That?
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Lee’s deep experience and keen insights have helped us rethink our brand strategy in ways that have unlocked substantial value for our organization and provided new opportunities for growth and impact. His fresh perspective and strategic guidance have added significantly to results achieved by our team as a whole.
- Paula Grisanti,
CEO of National Stem Cell Foundation
"
Lee saw the hidden potential of our company and led a massive transformation that turned Green Roads into a true wellness brand. His strategic vision and branding leadership impacted everything from product packaging to ecommerce to the positioning we used when we sold the company.
- Laura Fuentes,
Founder & CEO of Green Roads
"
Lee unified all of the ideas and elements I had for my company into a singular, cohesive, aspirational brand. His work changed how we pitch ourselves to clients, partners, and talent, and has made a huge impact on our business.
- Ian Orefice,
CEO of EverWonder Studios
"
Lee saw the hidden potential of our company and led a massive transformation that turned Green Roads into a true wellness brand. His strategic vision and branding leadership impacted everything from product packaging to ecommerce to the positioning we used when we sold the company.
- Laura Fuentes
Founder & CEO of Green Roads
"
- Ian Orefice
CEO of EverGreen Media
Lee unified all of the ideas and elements I had for my company into a singular, cohesive, aspirational brand. His work changed how we how we pitch ourselves to clients, partners, and talent, and has made a huge impact on our business.
Let's Do Something Amazing Together!
Fill out the below form or simply email info@upwellingroup.com
For companies with Big Goals but
Limited Resources
Anchored by CEO and Chief Strategist Lee Sosin, Upwelling Group assembles the right team for each project from experts across a variety of disciplines: branding, marketing strategy, design, UI/UX, SEO, data & insights, research and more. It’s your instant network of rock stars, 20 years in the making.
